Gummies have emerged internationally as a well-established dosage form for nutritional supplements. Characterized by standardized raw materials, mature manufacturing processes, and high product stability throughout their shelf life, this dosage form is highly favored by children, adults, and consumers who experience difficulty swallowing tablets or capsules. As a mature food format, gummies offer consumers a wider range of choices, a richer consumption experience, and robust health support.
This article will discuss the advantages that custom gummy manufacturers offer to brands, as well as how to properly select a gummy manufacturer.
The gummy supplement market is growing rapidly
Gummies are a new type of dietary supplement that resembles and tastes like gummies. Dietary supplements, also known as nutritional supplements, are used as an adjunct to a diet to supplement the body with essential amino acids, trace elements, vitamins, and minerals. Traditional dietary supplements mainly exist in pharmaceutical-like product forms, including hard capsules, soft capsules, tablets, oral liquids, granules, and powders.
Prior to 2020, the gummy supplement market was mainly concentrated in Europe and the United States, with low consumer awareness in China. Around 2020, gummy supplements began to rapidly gain popularity in China. In 2021, the State Administration for Market Regulation issued the “Regulations on the Use of Excipients for Health Food Filing (2021 Edition)” and the “Dosage Forms and Technical Requirements for Health Food Filing (2021 Edition),” which officially included powder and gel candies in the dosage forms for health food filing, greatly promoting the production and consumption of gummy supplements in China.
In recent years, Chinese companies such as AngelNut, By-Health, Jiabeikang , and Amway have successively launched gummy supplement products, which have been well received by consumers. Meanwhile, the Chinese gummy supplement market continues to innovate, with increasingly diverse product types. For example, in early 2021, WonderLab (Shenzhen Precision Health Food Technology Co., Ltd.) launched oral hyaluronic acid gummies on Tmall, becoming the first brand in China to market oral hyaluronic acid gummies. Overall, although the Chinese gummy supplement industry started later than its foreign counterparts, driven by a large domestic consumer base and a continuously expanding range of product types, the Chinese gummy supplement industry is developing significantly faster than its international counterparts.
Why do consumers prefer gummy formulations?
Gummy supplements have become increasingly popular in recent years. According to the “2023 Global and China Gummy Supplement Industry In-Depth Research Report” released by the New Thinking Industry Research Center, because gummy supplements are designed to resemble traditional candies in appearance, texture, and flavor, they are more attractive than traditional supplements with unpleasant tastes and large granules. Therefore, gummy supplements gained popularity among consumers overseas as soon as they were launched. In recent years, the number of gummy supplement products in China has also increased significantly. The global gummy supplement market is experiencing rapid growth, reaching approximately 140 billion yuan in 2022, and is projected to exceed 330 billion yuan by 2028.
Advantages of Customized Gummies for Brands
Customized gummies offer the following advantages to brands.
Meeting the personalized needs of brands: For example, Jiabeikang can customize dietary supplement gummies based on brand goals, preferences, and other needs. They can manufacture nutritional supplement gummies that are not currently available on the market. In this way, they can meet the needs of certain consumers.
Enhance brand differentiation
By customizing gummies, gummy manufacturers can produce unique formulas, flavors, appearances, and functions. This can help you stand out from numerous competing brands. It not only increases brand recognition but also enhances the market competitiveness of dietary supplement brands.
Optimize product production and management
Partnering with professional gummy manufacturers can optimize a brand’s product development, management, and production processes. Gummy manufacturers like Jiabeikang have large-scale production capabilities and strict quality control systems, which can guarantee both product quality and production efficiency, helping gummy supplement brands better control costs.
Common vitamin gummy recipes
Vitamins and minerals remain the mainstream choice.
Gummies can be categorized into various types based on the nutrients they provide, including vitamins, minerals, herbs/plants, probiotics, melatonin, yeast zinc, DHA, and collagen. Vitamins such as vitamin A, vitamin B12, vitamin C, and vitamin D, as well as minerals such as iron and zinc, are in high demand due to their broad appeal and suitability for all ages. Therefore, vitamin gummies and mineral gummies are currently the most in-demand product types.
Customized gummy production process
- Product requirements and communication: This includes product functional requirements, flavor and color, gummy shape, and packaging.
- Formula development and ingredient determination: The gummy manufacturing team determines the product ingredients and gummy base selection based on requirements.
- Sample development and testing: The laboratory produces samples, and the client makes the final confirmation of the samples.
- Product quality testing: Conducting quality tests on gummy products. This includes, for example, ingredient testing, stability testing, and heavy metal detection.
- Packaging Design and Labeling: Finally, select the packaging design and determine the packaging solution.
How to choose a suitable gummy manufacturer？
Define your brand needs, such as product type, target market, and formula requirements.
Screen potential gummy manufacturer that meet the brand’s requirements.
Evaluating a gummy manufacturer from several aspects
- Qualifications and Compliance
- Research and development and formulation capabilities
- Minimum order quantity
- Communication and response speed
Examine the soft power of gummy manufacturers. From production lines and packaging capabilities to supply chain transparency.
Compare the quotations. You can compare the following aspects: mold fees, formula costs, packaging fees, etc.
Conclusion
Therefore, custom gummies can meet the needs of personalized brands. When choosing a custom gummy manufacturer, brands need to carefully examine their formula development capabilities, production capacity, and certifications.
